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The channels we offer for your campaigns are: Instagram, Facebook, Facebook Messenger, Facebook Audience Network, Google Search and Google Display.
Each platform contributes to a different part in the candidate journey and together we can reach 97% of the internet.
Data is the foundation of our organisation and technology. Besides testing the performance of different ads within a channel, we also compare channels and targeting.
Based on the data we collect, campaigns are optimised so that you get the best results possible.
Every candidate that has shown interest through the Lead Boost page, will be shown in your dashboard. Go to the campaign you want to see the results of; click in the bottom right corner on “Options” and then “View leads” and you will find an overview of all the information available per lead. When you are making use of the additional questions, click the name of the candidate and a pop-up will appear with their answers.
Want to know more about following up on your leads? Go to this article that will help you.
Yes, you can! We would love to use your videos in your campaigns if they fit the social media requirements.
When you would like to make use of video, please send the video to your Customer Success Manager since it is not (yet) possible to upload your video yourself.
Want to know more about following up on your leads?Go to this article that will help you
In the last three years we have activated over 10.000 campaigns through our Wonderkind technology and we have collected a lot of data from those campaigns. With every campaign our technology has gotten smarter and smarter.
By running your campaign through the Wonderkind technology, you are able to make use of our technology and run the best campaigns possible.
Another advantage of using the Wonderkind technology is that you are able to easily create a campaign for several channels with the same tone of voice and thereby create a better synergy on all channels.
Based on results and success windows from previous campaigns, we have decided to keep the standard runtime around four weeks. This ensures the best performance.
You can discuss with your Customer Success Manager or Account Executive for a deviated run time.
Based on data we have defined a preset of characteristics used to identify your target audience. This is a distinct combination of targeting settings (a profile) based on data from previous campaigns our technology ran and online behaviour, interests, job functions, education and employers.
The statistics of your employer brand campaign will be shown the same way as your job advertising campaign. Since you are not generating leads for your employer brand campaign, you will see the amount of clicks the campaign generates. If you wish to see the full effect of the employer brand campaign, we suggest you check your Google Analytics to view the amount of traffic the campaign has generated to your website.
If you need assistance setting this up, please contact your Customer Success Manager.
Once you have activated a campaign, our Customer Success Team will review your campaign for any inconsistencies.
Next, your campaign is going to be activated automatically by the Wonderkind technology within 24 hours. From there it can take up to a day before you see the first results in your dashboard.