2 minute read

Programmatic Job Ads

Programmatic job advertising is automating the process of advertising jobs on platforms where potential candidates are active. With the placement and optimization of the advertisements automated, programmatic job advertising means creating effective campaigns based on actual data, reaching the right audience, and resulting in lowered costs and time-to-hire.

Think about it this way. The candidate you are trying to reach might not know anything about your brand, or might not be actively visiting job boards or websites where you post your job ads. 80% of all talent is interested in a new opportunity, but not actively searching for one. This is what we call the passive job seeker. These professionals aren’t sending out resumes, and they aren’t responding to job ads — they are not even looking at them. But they would be open to switching roles if an appealing opportunity came along.

Why is it important to reach these people? Because, let’s face it, the best talent is already employed. They often have in-demand skills and are continuing to build new ones. If you want to reach the best talent for the position you are hiring for, you have to expand your recruitment efforts to reach these talented candidates — the passive job seekers.

Reaching candidates through social media, such as Facebook or Instagram, and apps such as Tinder and Google display network allows you to recruit where this passive talent is active. Showing advertisements on these platforms also make possible candidates aware of your brand, which plays a big role in their decision making when it comes to applying to jobs in the near future.

“Most companies still use the traditional job advertising channels. It’s not surprising that 25% of these companies have problems with recruiting talent. We offer our clients a new way to reach talent, especially the huge number of passive job seekers, through drawing attention to job vacancies through unexpected channels, like social media or apps.”

Lars Wetemans
CEO of Wonderkind

Programmatic job advertising automatically displays your job ads to this large groups of active users on social media and creates optimized ads for users of these online platforms, unlike most job boards. Automation gives you the possibility to scale up your campaigns, because the number of tests which can be done manually are limited compared to an automated process. The technology defines where, when and how to reach talent through digital advertising, and you decide which one of these candidates you want to meet face-to-face.