Adway vs Wonderkind: recruitment marketing software compared
Talent attraction software helps you accelerate recruitment marketing efforts. In this software category, both Wonderkind and Adway help you find the right talent at the right moment, fully automated.
But what solution is best for your specific business? Discover the unique capabilities of Adway and Wonderkind and find out how we compare in one overview.
What does Adway do?
Adway offers an automated recruitment marketing platform. It helps companies attract top talent by automatically creating and distributing job postings and employer branding campaigns across social media platforms.
Adway offers three different solutions in one platform. It focuses on the creation and distribution of recruiting campaigns, it offers a job listing engine and it helps to convert candidates by nurturing them.
How does Wonderkind compare?
Wonderkind offers talent attraction technology for large-scale recruiting efforts. It allows companies to promote thousands of job ads to the right audience at once. The platform integrates with your current XML job feeds, transforming them into powerful social media ads.
Wonderkind automatically matches job descriptions with relevant templates, visuals, and dynamic content. With its advanced ad campaign management features, you get real-time performance insights to optimise your job ads on social media. It’s the ideal solution to complement your current recruitment processes.
A side-by-side comparison
Find out how Adway and Wonderkind compare when it comes to features and platform capabilities.
Wonderkind is trusted by 50+ leading staffing firms
Adway versus Wonderkind: some further notes
Comparing technology is more than looking at the features each platform offers. Looking for the perfect solution to complement your recruitment marketing tech stack? Let’s evaluate what both platforms can deliver in terms of results.
ROI and recruitment costs
Visibility in ROI and recruitment costs is important to determine if a new tool is worth the investment. Both Adway and Wonderkind provide visibility in cost per hire. The biggest difference is that Wonderkind allows you to use your own ad account.
By using your own ad account in Wonderkind, you’ve got full visibility in the backend on your complete advertising spend. It shows the exact cost per campaign, creative and channel for all of your ads. This helps to optimise future campaigns and use the creatives that result in the best ROI and lowest recruitment costs.
Automated job ad distribution
While Adway offers automated job ad distribution and optimisations for individual vacancy campaigns, Wonderkind offers a way to push different jobs to the right audience all at once.
The ability to promote multiple jobs at once allows you to scale recruitment campaigns in record time. You decide what type of ads you run for different jobs, resulting in more hires and less time spent on setting up the ads.
Likelihood of placements
Both Adway and Wonderkind offer programmatic delivery of ads. Meaning targeting and delivering job ads is done by advanced algorithms and machine learning to optimise for engagement.
With Adway you can build landing pages to improve the candidate experience and increase the likelihood of placements. Wonderkind, on the other hand, focuses on existing career pages that requested an investment already. This allows companies to complement their current tech stack while using Wonderkind’s technology to strategically optimise every unit of currency spent for conversion.
Trusted by 70+ leaders in the people industry
Final thoughts
Both Adway and Wonderkind share the same philosophy. Together, they are educating the market to approach talent acquisition differently. Recruitment processes should be as easy as buying a product online.
New generations spend more than 2.5 hours per day on social media. If you want to reach top talent, even those not actively looking, you need to stand out and offer great candidate experiences. That’s where recruitment marketing technology comes in.
Looking at Adway, the platform excels in automating individual job ads and employer branding campaigns on social media. From talent attraction to nurturing, the platform is a great tool for companies that want to improve their recruitment marketing efforts overall.
On the flip side, Wonderkind stands out for its large-scale job ad promotion with dynamic content. By connecting your own ad account to Wonderkind, you can optimise the creatives, copy, channels, and spending of your campaigns to make more placements and increase ROI.
This approach is especially advantageous to those that want to scale recruitment marketing efforts and make more placements while keeping a clear overview of costs and ROI.
Why you should try out Wonderkind today
Looking to instantly publish social job ads at scale and fill more positions while lowering job ad spend? Then Wonderkind is the right solution for you. Our solution helps you to accelerate your recruitment marketing by automating your talent attraction strategy across multiple social media platforms.
We use data from years of recruitment campaigns to build an audience that’s perfect for your industry, locations and open positions. Allowing you to attract both active and passive job seekers.
We’re happy to give you a demo of our innovative platform. Discover firsthand how our technology boosts your recruitment efforts, saves valuable time and resources and connects you with the right talent.
Experience the wonder in job advertising and become an industry pioneer. Schedule your free Wonderkind demo today.
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