How De Selectie doubled their leads with Wonderkind’s Lead Ad Forms

Introduction

One of the main pain points every recruitment agency experiences is putting a lot of effort into advertising and not getting enough leads. Yet, the problem does not stop here. Imagine: you finally get some candidates, and you happily start looking into their applications, only to find out that the leads you have attracted are far away from your ideal top candidate profile. De Selectie turned to Wonderkind with this common problem, and our new platform Inspire has done wonders for the KPIs the company wanted to boost - Leads and the Quality-of-Hire.

Wonderkind's Strategic Approach

If our customers ever feel like they want to reach new heights - we propose a concrete plan on how to do so. With De Selectie’s goals in mind, it was clear that Lead Form ads were the solution. Next-Gen top talent is especially sensitive to applications that take a lot of effort to fill in - such as when they need to go an external website from social media or put a lot of their details:

“The numbers tell us that as much as 60% of candidates are more likely to drop off if the application takes longer than 10 minutes, and companies should not ignore this alarming insight. An ideal process is less than 5 minutes and potential hirees need to fill out as few fields as possible”

- Femke, the author of “The Next-Gen Guide”

Hence, with Meta’s Lead Forms de Selectie x Wonderkind strived for:

• Seamless, One-Click Applications: Lead forms pre-fill candidate information, resulting in a one-click application process with no external websites involved. This results in a significantly reduced drop-off rate and an enhanced candidate experience due to the seamlessness of the process.
• Automated Candidate Data Flow: When a candidate submits an application via Lead Forms, their details are seamlessly integrated into the recruitment agency’s system. This automation removes the need for manual data entry, saving time and maintaining data accuracy.
• Passive Candidates Engagement: Lead Forms are especially effective for pulling in passive candidate seekers who may not be actively looking for a job on traditional job boards and longer applications via LinkedIn/Meta are too effort-consuming for them. 

Measurable Success

• Increased Applicant Inflow: The volume of applications increased by as much as 50%, hinting on the ability of Lead Ads to reduce the drop-off rates and attract more candidates.
• Cost-Effective Lead Generation: The Cost Per Lead (CPL) was reduced significantly to €20, with as much as 33% being Qualified Leads, surpassing the industry benchmark.
• Quality Hirees: Not only did the Lead Forms increase the volume of the applicants, but the quality of the potential hirees was high, with half of the leads being invited to interview.

"Wonderkind's technology was a game-changer for our hiring, doubling our leads and advancing 50% to the interview stage. This has truly elevated our ability to connect with high-quality candidates quickly and effectively"

- Michiel Martens, founder of De Selectie

Conclusion

De Selectie’s partnership with Wonderkind demonstrates how the right technology can transform recruitment outcomes. By leveraging Meta’s Lead Ad Forms through Wonderkind’s Inspire platform, De Selectie not only doubled their leads and had one third of leads qualified but also enhanced the quality of applicants. This case study highlights the importance of seamless application processes, automation, and targeting passive candidates to achieve measurable success in modern recruitment. With Wonderkind, De Selectie turned their hiring challenges into a scalable, efficient solution, setting a new standard for recruitment excellence.

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