How PreZero Runs Hundreds of Social Media Campaigns Every Week in Seconds to Help Reach Their Zero Waste Goal

Introduction

PreZero is truly committed to achieving the inspiring goal of reducing waste on our planet. However, achieving this ambitious vision requires not only cutting-edge strategies but also the right team to bring these initiatives to life. To maximize the impact of their efforts, it’s crucial that PreZero fills its job vacancies with skilled and passionate individuals who share their vision. Building a workforce aligned with their values and equipped to tackle environmental challenges is a key component of their success.

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Challenges

• Candidate Pipeline Shortage: recruiting in logistics faces significant challenges due to an ageing workforce and the industry's struggle to attract younger candidates as shown by logistics recruitment research. Many perceive the roles as demanding with insufficient benefits, deterring interest.
• Attracting Next-Gen Talent: while building a candidate pipeline is essential, attracting highly qualified next-generation talent is the key goal. For companies like PreZero, this is challenging as many young candidates lack the necessary qualifications, and those who are suitable often remain unreachable through traditional job boards. Passive candidates, who dominate social media platforms, are overlooked by conventional recruitment strategies.
• Time-consuming job distribution process: for large companies like PreZero with more than 10.000 employees and work locations spread across more than 10 countries, manually setting up job postings for each job and changing the language is extremely time-consuming.

‍Wonderkind's Solution

‍To help PreZero overcome its recruitment challenges and build a workforce aligned with its vision, Wonderkind implemented Single Job Ad Campaigns. Their main benefit is that every unit of currency spent is strategically optimised for conversion, attracting the most qualified candidates for each job position. By leveraging the power of Wonderkind’s platform, PreZero was able to:

1. Streamline Job Ad Creation and Distribution
   With over 10,000 employees across multiple countries, PreZero faced the time-consuming task of creating and localizing job postings. Wonderkind’s Single Job Ad Campaigns simplified this process, allowing the company to automatically set up job ads with tailored language (Dutch, in this case) and messaging for specific roles.
2. Reach “Difficult” Candidates
   As local truck drivers in every market represent a hard audience to reach, it is essential that job postings are distributed not solely on traditional job boards to broaden the reach. Wonderkind’s campaigns utilized targeted advertisements on social media, connecting PreZero with passive candidates.
3. Attract and Engage Next-Gen Talent
   Wonderkind’s data-driven targeting ensured that PreZero’s ads reached not only a broader audience but also the right audience—qualified, ambitious candidates who align with the company’s values. These campaigns effectively addressed the perception challenges surrounding logistics roles by showcasing the benefits and purpose-driven nature of working at PreZero.
4. Save Time and Drive Efficiency
   By automating job ad distribution and localization, Wonderkind significantly reduced the time and effort required for PreZero’s recruitment process, enabling the team to focus on other strategic tasks.

Conclusion

‍PreZero’s commitment to reducing waste and building a sustainable future relies on the strength of its workforce. By partnering with Wonderkind and leveraging Single Job Ad Campaigns, PreZero was able to overcome key recruitment challenges—streamlining their job distribution process, reaching passive candidates on social media, and attracting next-generation talent.This collaboration didn’t just fill vacancies; it aligned PreZero’s hiring strategy with its mission, ensuring the right people are in place to drive meaningful change. Wonderkind’s innovative approach has empowered PreZero to focus on what truly matters—creating a cleaner, greener planet—while building a workforce that shares their inspiring vision.