Top 13+ programmatic job advertising software tools (2024)

In the ever-evolving landscape of recruitment, it’s becoming harder and harder to find and reach the best talent out there. Staying ahead requires innovative strategies. One way to make sure you’re on top of your game is by implementing a programmatic job advertising software tool.

Whether you have a lot of experience working with programmatic job advertising software tools already, or if this is the first time you’re considering doing so, this guide will help you understand the topic better and find the right solution for you. 

What are programmatic job advertising software tools? 

Programmatic job advertising software tools automate and optimize spending on digital job ads by distributing job ads and allocating budgets automatically. Saving time and resources.

Unlike the outdated way of manually posting jobs on relevant platforms in a way that isn’t scalable, due to the required labor and in-house knowledge, programmatic job advertising software tools help companies reach the most relevant candidates efficiently and effectively. 

What should you look for in a programmatic job advertising software tool?

The most important aspect of finding the right programmatic job advertising software tool is finding one matching your company’s specific needs. Perhaps you highly value visually appealing dashboards, or maybe you’re looking for a specific integration. It’s always good to do proper research when selecting a new tool.

The best programmatic job advertising software tools in 2024

Doing research into tools and trying to find the one that suits your needs best can be hard. To help you out, we’ve listed 13 programmatic job advertising software tools and some of their key features.

1. Wonderkind

Website: https://wonderkind.com/

Founded in: 2016

Based in: Amsterdam, The Netherlands 

Wonderkind lets you get the right job in front of the best person, at the right time, within budget. Their programmatic job advertising software promises to let you reach the unreachable through beautiful job ads on social media, with a transparent view of costs and ROI.

If you’re looking to turn your text-heavy job ads into fun, eye-catching visuals for socials and publish 1000s of these visually appealing job ads to social media at once, look no further. Features like smart profile recognition and being able to optimize job ad campaigns through A/B testing make trying out Wonderkind a no-brainer.

The tool heavily focuses on talent attraction instead of on talent acquisition and is best used by recruitment marketing agencies, job boards or staffing firms. If you’d like to know what kind of return on investment you can expect with Wonderkind, check out this ROI calculator.

Key features

• Job Feed Management
• Smart profile recognition (supported by AI)
• Automatic matching to creatives and distribution
• Optimization through A/B testing
• Feedback loop of data into algorithm

2. Joveo

Website: https://www.joveo.com/

Founded in: 2017

Based in: California, USA 

Joveo is a software development company that enables businesses to attract, source, engage and hire relevant candidates. Their platform uses advanced data science and machine learning to dynamically manage and optimize talent sourcing and applications, while providing real-time insights.

Key features

• Automated job ad distribution
• Cookieless tracking
• Full funnel optimization
• Easy-to-use dashboard
• Data predictions

3. Appcast

Website: https://www.appcast.io/

Founded in: 2014

Based in: New Hampshire, USA

Appcast is a global provider of recruitment advertising technology and enterprise managed services for talent acquisition. They are a pioneer of programmatic job advertising, using complex algorithms to help employers increase engagement with qualified candidates. By showing people the right job ads, at the right time, in the right place.

Key features

• Complete coverage across all leading job sites
• Powered by industry leading programmatic tech and data
• Only pay when candidates apply
• Reach candidates in 138 countries

4. Radancy

Website: https://www.radancy.com/en/

Founded in: 1967

Based in: New York, USA

Radancy is a cloud-based talent acquisition software provider, solving the most critical challenges for enterprises globally. Powered by data and industry insights, they optimize the entire candidate journey. This enables enterprises to hire the most qualified candidates faster, while reducing costs. 

Key features

• Candidate profiles and audiences generated from user behavior data 
• Integration with ATS and supporting systems 
• Budget intelligence across channels 
• Marketing and ROI reports 

5. PandoLogic

Website: https://pandologic.com/

Founded in: 2007 

Based in: New York, USA 

PandoLogic is a recruitment marketing and conversational AI platform. Serving some of the world’s most recognizable brands. PandoLogic utilizes advanced AI technology to transform the future of recruiting. 

PandoIQ, by PandoLogic, is an AI-enabled talent acquisition platform that empowers employers to reach the right candidates. On the right sites and for the right price. 

Key features

• 200 billion historical job performance data 
• Self-learning platform 
• Dynamic budget allocation algorithm
• Precision targeting 

6. Talroo

Website: https://www.talroo.com/

Founded in: 2010

Based in: Texas, USA

Talroo is an award winning talent matching platform that empowers employers with data driven tools to source frontline, essential, and hourly workers efficiently and at scale. Their engine powers millions of job searches across thousands of online sites daily, to find the talent you’re missing out on. 

Talroo delivers quality candidates by using application signals from your ATS and 1st-party profile matching technology to optimize to your cost-per-hire goals. 

Key features

• Smart job titles 
• Shareable links 
• Qualifying questions 

7. JobTarget

Website: https://www.jobtarget.com/

Founded in: 2001

Based in: Connecticut, USA

JobTarget’s recruitment solution helps leading Fortune 1000 companies, recruitment advertising agencies, and small businesses improve the process of finding and hiring the best candidates. 

With a network of over 25,000 job sites and integration with leading ATS providers, clients have access to a robust media platform and a comprehensive selection of services that will maximize recruiting efforts.  

Key features

• Listings across all relevant sites 
• Automatic adjustments and monitoring 
• intelligent algorithms

8. Adway

Website: https://adway.ai/

Founded in: 2017

Based in: Gothenburg , Sweden

Their fully automated platform generates on-brand paid job- and Employer Brand ads across social media, the second a new vacancy is posted in your ATS. Their true competitive advantage lies in their next-gen software. It gets to know your talent pools over time and optimizes great candidate experiences for each audience while building on these results to ensure great candidates apply with one click.

Key features

• ROI predictions
• Employer branding
• Evergreen campaigns

9. Symphony Talent

Website: https://www.symphonytalent.com/

Founded in: 2007 

Based in: New York, USA

Symphony Talent is a recruitment marketing technology and creative services company, that helps talent acquisition teams execute strategies that empower innovative candidate interactions. 

Their recruitment technology, award-winning employer value proposition strategy, and employer brand campaigns support large-sized organizations across the globe. Including the world's leading brands. 

Key features

• Advertising and CRM working together
• Automatic campaigns 
• Machine learning keyword and channel suggestions

10. SmartDreamers

Website: https://www.smartdreamers.com/

Founded in: 2019 

Based in: New York, USA

SmartDreamers is a leading recruitment marketing platform built for enterprises to accelerate talent acquisition by seamlessly adopting the best from the world of marketing in talent acquisition.

Their platform offers a full suite of tools and services - empowering global enterprises with innovative products like career site, CMS, CRM, AI automation, paid advertising, and employer branding solutions.

Key features

• ATS data tracking 
• Automate CVs import 
• Create custom landing pages 

11. JobAdX

Website: https://www.jobadx.com/

Founded in: 2017  

Based in: Ontario, Canada

JobAdX is a talent attraction platform that helps employers reach more candidates while spending less time and money. JobAdX’ platform provides employers analytics around the performance of job boards and other sources to help them make better decisions. Within the first two months of using JobAdX, employers reduce their cost per applicant by 31%. 

Key features 

• Centralized Reports 
• Job-level data 
• 100’s of partners

12. VONQ

Website: https://www.vonq.com/

Founded in: 2006

Based in: Rotterdam, The Netherlands

VONQ is a global software-as-a-service (SaaS) company that simplifies recruitment marketing for enterprises, staffing agencies, and users of applicant tracking systems (ATS), human resource management systems (HRM), and customer relationship management systems (CRM). They offer job advertising, job distribution, and employer branding services to thousands of customers worldwide.

Key features

• Meaningful dashboards
• Expert portfolio
• ATS integration
• Employer branding

13. OnRecruit

Website: https://onrecruit.net/nl/

Founded in: 2010

Based in: Utrecht, The Netherlands 

OnRecruit is an International, data-driven organization with a background in e-commerce and a passion for recruitment. Their mission is to help you build and measure successful candidate journeys. They help you and your team gain insight into how you are performing, what outcomes you can expect, and what you need to do to achieve your goals.

Key features 

• Insight visualizations 
• Automated candidate sync
• Integrate top of funnel activities 

‍

14. Aimwel

Website: https://www.aimwel.com/

Founded in: 2022

Based in: Amsterdam, The Netherlands.

Aimwel is an international B2B SaaS company founded by leading media publisher DPG Media. Their innovative marketplace advertising technology platform delivers high-quality lead generation across paid performance media channels. Their patent-pending AI technology fully automates marketing campaigns for the recruitment and staffing industry.

Key features

• Holistic approach
• Fully automated marketing campaigns
• Lead generation

Programmatic job advertising software tools FAQ

Still have more questions about programmatic job advertising software tools? We’ve answered some of the most frequently asked questions below for you.

What is a programmatic job advertising platform? 

A programmatic job advertising platform is a platform using technology to buy, place and optimize job ads automatically across the internet. 

What is programmatic hiring?

Programmatic hiring is the use of software and data to get your job ads in front of the right people.

How does a programmatic marketing platform work? 

A programmatic marketing platform automates digital ad buying and selling by collecting user data from various sources. This helps build a profile of each user. 

The platform integrates with multiple advertising platforms and parameters are defined such as target group, budget, ad copy and creatives.

Then, the programmatic platform uses the collected data to identify the most relevant audience for each ad. The platform will continuously analyse the performance of ads and adjust bidding strategies based on real-time data. 

The platform also provides detailed reports and analytics to advertisers, showing the performance of their campaigns.

What is digital vs programmatic advertising? 

Digital advertising is the practice of promoting products, services, or brands using digital channels or platforms. Digital advertising includes various formats, such as display ads, video ads, sponsored content, and native advertising. 

Whereas programmatic advertising is a specific approach to buying and selling digital ad spaces or impressions in real-time through automated processes. It involves the use of software and algorithms to make decisions on ad placements and targeting.

The key difference between digital and programmatic advertising is the technology that’s being used. Digital advertising is a broader term that includes all forms of online advertising, while programmatic advertising focusses on an automated bidding process. 

What are the different types of programmatic advertising? 

The main different types of programmatic advertising are: 

• Real-time bidding (RTB) 
• Private marketplaces (PMP) 
• Programmatic direct 
• Preferred deals 
• Automated guaranteed 
• Contextual advertising
• Behavioral targeting
• Geo targeting 
• Retargeting 
• Cross-device targeting 

How can a marketer successfully use programmatic advertising? 

To successfully use programmatic advertising, marketers should define clear objectives and identify their target audience. Then they need to select the right platform and employ real-time bidding strategies to optimize ad performance. 

Regular monitoring, engaging ad creatives, and staying updated on industry trends are essential for a marketer’s success using programmatic advertising.

Ready to try out a programmatic job advertising software tool for yourself? 

If you need to ramp up recruitment quickly, manually creating the assets, audience, and budgets for each campaign will slow you down. Wonderkind helps you accelerate recruitment marketing by automating your social strategy across Facebook, Instagram, Google, and LinkedIn.

Our Talent Attraction Technology uses data from years of recruitment campaigns to build an audience that’s perfect for your industry, location, and open positions.

Our easy-to-use platform makes it simple to spin up creative ads in minutes with campaign templates, a library of stock photos, and instant image cropping. Once ads are running, keep track of performance and spend across all social channels in one overarching dashboard.

Want to learn more? Check out how Wonderkind works or see it in action.

‍